Get to know the hands, head, and heart behind Laura of Velasco Silversmithing. Laura turned her passion for metalwork into a thriving jewelry business 5 years ago, blending Southwest aesthetics with Alaskan influences.
After relocating several times, she settled in Alaska with her family and found her true calling in silversmithing. Her bold, durable pieces reflect both her Mexican heritage and northern home, incorporating precious stones and Alaskan wildlife. Despite personal challenges and balancing a medical career, Laura has built a successful business rooted in family legacy and artistic authenticity.
In this in this Curated Craftsman ™ Conversation we chat about:
✘ 00:12 - Crafting Gritty Southwestern Jewelry in Alaska
✘ 07:26 - Exploring Creative Passions: From College Art to Jewelry Making
✘ 09:20 - Transitioning from Ceramics to Silversmithing
✘ 19:56 - Navigating Pricing and Confidence as a Silversmith
✘ 23:06 - Honoring Family Legacy in Business
✘ 26:25 - Balancing Creative Passion and Practical Realities
✘ 30:51 - Jewelry as a Creative Outlet, Not Materialism
✘ 41:58 - Embracing Faith and Patriotism in the Art Industry
✘ 47:52 - Embracing Bold Faith in a Gray World
✘ 50:26 - Crafting a Unique Style Through Mastery
✘ 55:07 - Navigating Instagram Ads and Organic Growth
✘ 1:18:49 - From Jewelry to Influencer Connections: A Creative Entrepreneur's Journey
✘ 1:24:20 - Persevere Through Challenges and Find Your Path
Want to learn how Laura balances a healthcare career with running a successful silversmithing business? Tune in to hear how she’s built a unique jewelry brand while managing the demands of both worlds!
Laura’s Links:
Website: https://www.velascosilversmithing.com
Instagram: https://www.instagram.com/velasco.sil...
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